Switching to HubSpot: A comparison with WordPress and its differences

Written by Team Spot Ninjas | 2022-12-19

HubSpot may be a good option for individuals and businesses who want a professional and customizable website without spending too much time and money.

In the long run, HubSpot can be cheaper than using WordPress, even though WordPress is an open-source platform because it has many tools and services built into the platform. This means you don't have to purchase separate plugins or pay for separate services and can get everything you need to run your website and marketing in one place. This can make it easier and more cost-effective to keep your website updated and optimized for search engines and users.

We have listed the ten most common plugins used in WordPress and the corresponding function HubSpot offers in its CMS.

WordPress Plugin	HubSpot CMS Equivalent	Description
Yoast SEO	HubSpot's SEO tool	HubSpot has a built-in tool for search engine optimization that allows you to optimize your pages and posts for search engines. You can view your keywords, get suggestions on optimizing your content, and track your rankings for different search terms.
Gravity Forms	HubSpot's form tool	HubSpot has a built-in tool for creating forms and surveys. You can choose from different forms, customize the appearance, and add various fields to collect user information.
WP Super Cache	HubSpot's built-in cache and optimization features	HubSpot has built-in features for caching and optimizing your website, which can help improve the performance and speed of your site. You can easily enable these features through the settings in your HubSpot account.
Jetpack	HubSpot's marketing, CRM, and sales tools	Jetpack is a plugin that offers a variety of features for WordPress users, including site stats, security, and performance. HubSpot has a range of marketing, CRM, and sales tools built into the platform, which can provide similar functionality and more. These tools can help you manage your contacts, track your marketing campaigns, and close more sales.
Contact Form 7	HubSpot's form tool	Contact Form 7 is a plugin for creating contact forms in WordPress. HubSpot has a built-in form tool that allows you to create custom forms and surveys and collect user information. The HubSpot form tool offers additional features, such as integrating your CRM and tracking conversions.
W3 Total Cache	HubSpot's built-in cache and optimization features	W3 Total Cache is a plugin that helps improve the performance and speed of your WordPress website by caching pages and posts. HubSpot has built-in features for caching and optimizing your website, which can provide similar functionality. You can easily enable these features through the settings in your HubSpot account.
WPForms	HubSpot's form tool	WPForms is a plugin that allows you to create custom forms and surveys in WordPress. HubSpot has a built-in form tool that offers similar functionality, additional features such as integration with your CRM, and the ability to track conversions. You can easily create and customize forms within your HubSpot account and collect information from your users.
OptinMonster	HubSpot's lead generation and conversion tools	OptinMonster is a plugin that helps you create and display lead-generation forms on your WordPress website. HubSpot has a range of lead generation and conversion tools built into the platform, which can help you capture more leads and increase conversions. These tools include pop-up forms, landing pages, and A/B testing, and they can be easily accessed and managed within your HubSpot account.
WP Rocket	HubSpot's built-in cache and optimization features	WP Rocket is a plugin that helps improve the performance and speed of your WordPress website by caching pages and posts. HubSpot has built-in features for caching and optimizing your website, which can provide similar functionality. You can easily enable these features through the settings in your HubSpot account.
Sumo	HubSpot's lead generation and conversion tools	Sumo is a plugin that offers a range of lead generation and conversion tools for WordPress users, including pop-up forms, email capture forms, and social sharing buttons. HubSpot has similar tools built into the platform, as well.

Here are five specific things to consider when switching to HubSpot CMS.

Plan and prepare: Make sure to have a clear plan for how you will migrate from WordPress to HubSpot. Think about which pages, posts, and other resources to move over and prepare any files and documents you need.
Use a migration service: Some various tools and services can help you easily migrate from WordPress to HubSpot. These tools make the process faster and easier, so it may be worth investing in one of these services.
Create a new website with HubSpot: Once you have moved everything from WordPress to HubSpot, it's time to build a new website using HubSpot's tools. You can use the right templates and tools to create a professional website that meets your expectations. You can find a smart theme on the marketplace that gives you a good start on your new website with pre-made templates and modules.
Utilize HubSpot's marketing tools: One of the great benefits of HubSpot is all of its marketing tools. These tools can create effective marketing and increase your online presence.
Do search engine optimization: Search engine optimization (SEO) is important for ranking your website high in search engines like Google. Make sure to do an SEO review of your website and implement guidelines to improve your search engine ranking. We would also like to remind you to do 301 redirects on your already-ranked pages with Google. This will prevent your visitors from getting a 404 (page not found) when they click on a Google search result. HubSpot has built-in tools to handle these redirects.

You may want our help migrating your website from WordPress to HubSpot. In that case, we can help with everything from setting up and configuring your HubSpot theme or making those integrations that you previously had on your WordPress site.

View full post